Troubleshooting The Google Merchant Center: Errors, Warnings and Notifications!

Getting started with Google Shopping is extremely the endeavor, specially when you register for your Google Merchant Center and discover an growing red kind of disapproved products. It could appear like Google disapproves products randomly, however, these issues are really simple to fix knowing where one can look. Within the following sentences, we will probably break lower Google errors, warnings and notifications David Attenborough style and demonstrate where to find them and ways to fix them.

The simplest way to monitor product disapprovals is to apply Merchant Center’s built-in tools. The home page, having its visual graph of approved and disapproved products, is a superb beginning point. Here, you are getting a perception of the proportion of items denial. Most likely, your products or services have many common, sweeping errors for instance missing images or incomplete messages. For accurate information, utilize the Diagnostics tab for a whole summary of the quantity of ProductIDs and types of errors.

Within the diagnostics tab, Google breaks lower issues into three separate groups – notifications, warnings and errors. Errors will be the most serious issues and stop your product or service from appearing to users. Warnings presently don’t lead to account suspension or item disapproval, but sometimes afterwards. Lastly, notifications are suggested optimizations to think about your products or services to another level. They’re recommended, while not needed.

Let’s visit a couple of types of these types of issues and ways to resolve them.


As outlined above, notifications are Google’s approach to suggesting about guidelines. Make use of best judgement to check out their guidelines because the site’s buyer experience may sometimes trump what Google recommends.

Extended Titles – Google Shopping ads only display the initial 70 figures from the product title, so they recommend keeping search engine optimization concise but descriptive. It’s also a powerful way to make sure your mobile ads tend to be more relevant.

Missing Microdata – What happens if you visit a notification about ‘missing microdata for condition’ or other field. This error signifies that Google cannot easily match the item data from your feed and squeeze page, which will help Google to make certain everything matches up along with your details are correct. If you would like the understanding, consider displaying these fields inside your squeeze page.

Short Descriptions – Descriptions help users determine the product you’re selling is the most appropriate one on their own account. Strengthen your product or service descriptions with relevant, unique information to greater inform your customers of the way the merchandise operates, is sized, functions plus much more.

Capitalized Titles – Just like text-based PPC ads, Google frowns upon excessive capital. It appears fishy and customers can easily see your ads as less reliable. Whether it is part of an item or acronym, it’s okay to own capital letters, in general stick with sentence or title situation.


Warnings are a bit more serious than notifications and can result in some products being removed the feed. From my experience, warnings represent only numerous items that aren’t setup correctly. Meaning the rules or guidelines you’ve created cover most – while not all – from the products. You should fix these warnings by hands, to be able to reevaluate the way in which your computer data feed is defined.

Incorrect Shipping Costs – In case you have merely a little sample of merchandise with incorrect shipping costs, this means that the Merchant Center Shipping rules aren’t complete, or there can be something interesting about these products inducing the disapprovals. One common problem is a product cost that’s within the totally free qualifying cost, but that is not marked just like a totally free item within Volusion. Another common concern would be that the item is just too big or small to trigger the best live rate from your rate table. Making certain there is a catch all shipping method inside the Merchant Center should apparent these up quickly.

Low display quality – Google requires all products by having an image but tend to notice if you work with poor place holders. If you’re having an ‘image coming soon’ stock image a treadmill that’s favicon sized, update the appearance with something eye-catching or get rid of the item from your feed before you decide to do. As Google Shopping is actually heavily image based, there’s you don’t need to waste potential clicks an item getting a minimal chance of converting.

Ambiguous GTIN code – There are a variety of unique product identifiers employed by Google, like the Global Exchanging Index Number. Ensure the UPN, ISBN, or Vendor Part Number is accurate. The most effective resource is Google’s own troubleshooting guide.


Errors, most likely probably the most serious kinds of issues, are highlighted having a red triangular inside the Diagnostics tab to suggest item disapprovals and can lead to account suspensions. Errors are often prevalent, affecting the entire account. Do not let numerous sour apples ruin the entire barrel – resolve errors by removing affected products within the feed or fixing them within the Volusion dashboard. It’s simpler to submit less products in the data feed then have many products sabotage the entire account.

Invalid tax and shipping – Should you first setup a forex account, make sure to set tax and shipping rules beneath the General Settings in Merchant Center before submitting the data feed. Google desires to match the squeeze page (or checkout page) understanding concerning the data within your feed. The most frequent errors are: 1) it is not created yet or 2) it’s not active. If you work with live rates for instance FedEx, make certain the process is active. If you’re inside a disorder that doesn’t need florida florida sales tax, you will still need inform Google via their tax dropdown menu. Are both simple fixes and could cleanup a forex account quickly.

Temporary item disapprovals due to incorrect prices – Engines like google try and show most likely probably the most complete and proper information for users. Google will crawl your site and search the information feed and cart item(s) complement and may show an error should there be a discrepancy. Common causes can include placing a product on purchase or else submitting important computer data feeds frequently enough to keep cost updates inside your site.

Pro tip: Once the item inside the feed matches your squeeze page but you’re still seeing the warning it’s feasible that Google hasn’t crawled your product or service recently. Produce a subtle change to the outline or product title to incentivize a recrawl to update that information.

Automatic item disapprovals due to policy breach – These errors certainly are a bit tricky since the policy problem is frequently not explicit. An excellent guideline to working out these complaints is always to think like the major search engines and rehearse your better judgement. You’ll find apparent violations, for instance trying to advertise from Google’s report on restricted products. From alcohol consumption to call home creatures, there is also a quantity of stuff that you cannot advertise via Google, but individuals which make the finest issues derive from what Google consider dangerous products. Tobacco related products, guns and parts (including paintball and airsoft) and non-culinary knives might be banned. Other common restricted products derive from healthcare and medicine, for instance skin ointments or herbal supplements with suspect ingredients.

For far better clarification contact Google’s AdWords Merchant Center support to find out more. Frequently, these complaints might be fixed by simply detaching the product within the feed file, but might just like guns, the insurance plan would be to begin level. This implies that Google simply won’t permit you to market your products whatsoever.

Item in the designated brand is missing a GTIN – Google maintains a listing of designated brands which require additional GTIN information. Yahoo is well experienced inside the unique identifiers from large the kind of Apple, Nike and Nintendo therefore if you sell their items, you’re held with a greater standard. Find out if your product or service be visible on a list improve their product information.

Encoding symptom in attribute: Description – Occasionally when product descriptions are copied from non-UTF sources a couple of from the original coding might be overlooked. Icons and symbols such as the copyright icon, degree sign or possibly apostrophes can be shown as errors. Doing an import/export with new details are an expedient option for cleaning these up.

Google Merchant Center errors when making Shopping campaigns are normal, so don’t panic if you see them are available in your merchant center. Focus on wide scale problems affecting many products first, and rehearse Google’s built-in descriptions to get the reason for the issue and type out them step-by-step.

Obviously, our experts are here to help! We have several marketing services, including Shopping Feed management to help your store get setup on the web as well as other feeds.

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