Transformative New All-Digital Media Network Unveiled included in LaGuardia’s Reimagined Terminal C Award-Winning Digital Media Program Completed at Terminal B
Leading Edge Digital Infrastructure Visiting Worldwide Airports at JFK and Newark Liberty
A large number of Square Ft of Digital Displays Strategically Placed to Lift Brand Campaigns to New Altitudes as Business, Leisure Travel Soar
Today, the main harbour Authority of recent You are able to and Nj and Clear Channel Airports (CCA), south america-based airports business of Clear Channel Outside Holdings, Corporation., (New york stock exchange: CCO) announced new, world-class digital media infrastructure in the region’s airports, such as the unveiling of the transformative, new all-digital media network included in LaGuardia’s reimagined Terminal C.
The Main Harbour Authority and Clear Channel signed a 12-year contract in November 2020 for that advertising franchise whatsoever Port Authority airports. Underneath the contract, Clear Channel dedicated to upgrade the airports’ digital displays. Clear Channel has become while finishing that contract and modernizing the whole advertising program across Newark Liberty Worldwide, John F. Kennedy Worldwide, New You are able to Stewart Worldwide and LaGuardia airports, with more than 95 % from the overall investment entering highly impactful digital displays. An award-winning digital media program was completed at LaGuardia Airport’s Terminal B captured, with cutting-edge digital displays now visiting EWR and JFK later this season.
Particularly, the brand new all-digital displays in Terminal C feature:
- Two unique 50 feet-wide mind-on, 90-degree corner Brought soffits, an initial and also the largest digital asset CCA has ever set up in an airport terminal
- An legendary 43-feet-wide video wall at eye-level, among the largest available
- Six large Brought displays positioned within key gate-hold areas
- A network of 98-inch ultra-high-definition displays in order to and from piers
- Two mind-on large format video walls while you descend into baggage claim and
- A network of 75-inch portrait ultra-high-definition displays over the arrivals floor.
The recovery in airline travel this spring and summer time — with a few days exceeding pre-COVID 19 levels — signals that business and leisure travelers are once more headed to conferences, conferences and holiday destinations. The growing quantity of travelers is creating a marketing atmosphere for brands to reconnect with this particular valuable audience at LGA, JFK and EWR. Importantly, airline travel coming back to pre-pandemic levels has become driving an upsurge in airport terminal advertising that paves the way for marketers to assist shape the customer experience and journey in main airports.
“It requires condition-of-the-art technology to produce a world-class airport terminal, and that is precisely what Clear Channel provides using its purchase of leading edge technology throughout our facilities,” stated Port Authority Executive Director Ron Cotton. “Spacious interiors, floor-to-ceiling home windows, inspiring public art, legendary restaurants and shops and Obvious Channel’s remarkable digital displays all combine to satisfy the main harbour Authority of recent You are able to and New Jersey’s new standard in airports: award-winning, best-in-class facilities worth the location.”
“The brand new digital media infrastructure being folded out at our facilities matches the agency’s transformative redevelopment efforts over the region,” stated Port Authority Chairman Kevin O’Toole. “Modernizing our advertising platforms is simply another part of the main harbour Authority’s broader efforts to supply a world-class, twenty-first century travel experience for the customers.”
“The caliber of the press Clear Channel is designing and integrating into Port Authority airports is much more than world-class and can play an important role in transforming the passenger and advertiser experience in addition to redefining airport terminal media,” stated John Moyer, SVP, Development, CCA. “The brand new condition from the art LaGuardia Terminal C digital media network is stylishly integrated into the astounding terminal design and positioned and sized for optimum impact. Unique new 90-degree digital corner locations will also be perfect to showcase anamorphic content in addition to being one of the better media in the area.”
Overall, the brand new media network in LaGuardia Terminal C alone comes down to nearly 2,000 square ft of digital signs, the majority of it mind-on or perhaps in high dwell areas with increased in the future as other concourses are opened up.
As LaGuardia is an item of welcome and farewell for passengers within the NY/NJ region, Clear Channel is distinctively poised to assist brands interact with these key airport terminal arrival and departure audiences through the area inside a 360-degree experience by reaching them on its myriad displays in the airport terminal and through the city and region wherever they drive, walk or fly.
The Main Harbour Authority of recent You are able to and Nj is really a bi-condition agency that builds, operates, and maintains some of the most important transportation and trade infrastructure assets in the united states. For more than a hundred years, the agency’s network of major airports critical bridges, tunnels and bus terminals a commuter rail line and also the busiest seaport around the New England continues to be one of the most vital in the united states – transporting vast sums of individuals and moving essential goods into and from the region. The Main Harbour Authority also owns and manages the 16-acre World Trade Center campus, which today welcomes thousands of workers in offices and countless annual visitors. The agency’s historic $37 billion 10-year capital plan includes unparalleled transformation from the region’s three major airports – LaGuardia, Newark Liberty and JFK – plus an variety of other new and upgraded assets, such as the $2 billion renovation from the 90-year-old George Washington Bridge. The Main Harbour Authority’s annual budget of $8 billion includes no tax revenue from either america of recent You are able to or Nj or in the Town of New You are able to. The company enhances the necessary funds for that improvement, construction or purchase of its facilities mainly by itself credit. To learn more, visit world wide web.panynj.gov or browse the Now Coming blog.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (“CCOH”) is the main thing on driving innovation within the out-of-home advertising industry. Our dynamic advertising platform is broadening the swimming pool of advertisers using our medium with the growth of digital billboards and displays and also the integration of information analytics and programmatic abilities that deliver measurable campaigns which are better to buy. By leveraging the size, achieve and versatility in our diverse portfolio of assets, we connect advertisers with countless consumers each month across greater than 500,000 print and digital displays in 26 countries.