How to Write An ‘About Us’ Page For Your Website That Drives Sales!

There’s no denying the value of a correctly-designed, secure website for that ecommerce needs. Each time a customer finds your website, the facts you’d like them to feel and find out? There are numerous options that you ought to communicate with your audience using the content you publish as well as the tales you realize.

For this reason your “About Us” page needs to be a greater priority. Regrettably, a lot of companies miss the aim and for that reason, will lose out on beneficial options.

Why You will need a Strong “About Us” Page

Each time a possible client or client ends up in your squeeze page, and so they like whatever they see, they likely mind for the “About Us” pages. These visitors essentially looking for your story – who’re you together with what can you’re offering?

Your About Us page is not just most likely the most crucial pages inside your site, but furthermore most likely probably the most frequently visited.

Here is your opportunity to shine, when you create a outcomes of you and your new customer. This makes your About Us page not only most likely the most crucial pages inside your site but furthermore most likely probably the most frequently visited. Really, once around the company’s homepage, roughly 52 percent of visitors would have been to see “about us” info.

Even if you be one hundred percent business-orientated, your About Us page may be the chance for connecting around the human level. This is where storytelling is essential, just like a compelling story will get hold of your readers. This is one way you identify a effective connection and for that reason, earn their trust. However, so that you can improve your About Us section, you’ve to put it together in a fashion that is informative and direct, yet compelling and relatable.

Related: [Five “About Us” Page Mistakes and ways to Avoid


Within the finish throughout the day, your About Us page is essentially an internet page. Using the story you realize, you’ll paint a picture – a picture to display what you’re just like a brand. WHY would a potential customer or client have an interest within you? Convey a face for the name, bridging the area between you and your audience.

To conclude, the main objectives from the About Us page include:

Getting the opportunity to communicate the tale from the business

An opportunity to explain the main reason or purpose behind your

Putting a face for the brand, when you feature your business

Persuading people to have a couple of type of action (or grow their

amount of insight via data visualization, explainer videos, etc.)

Many of these functions accumulated, answering the key question of – how come potential customers you and buy your merchandise?

The best way to Effectively Write An About Us Page That Ticks All the Boxes

Initially glance, crafting up a killer About Us page seems fairly straightforward and straightforward. However, when it’s time to creating all this-mighty page, many individuals end up in danger.

As with all good story, you’ll have to set the scene, introduce a problem, solve this issue then paint a apparent picture from the products the lengthy run will bring.

If you’re wondering what you ought to write and exactly how your design can change in the reader’s experience, follow this-by-step self-help guide to overcome common obstacles. Remember, as with all good story, you’ll have to set the scene, introduce a problem, solve this issue then paint a apparent picture from the products the lengthy run will bring.

The initial step: Have a brought template

Here is your chance to create your potential customers around the journey. Whomever else achieved in route along with what can you picture next?

Developing a narrative is straightforward in the event you have a template. When you complete your template, consider the figures as well as the setting, the problem you solved, the obstacles you hit, the milestones you use along with what your brand’s future seems like.

For example:

  • [Founders] first started [name of the organization] so that you can
  • [describe the problem embark to solve].
  • For this reason we [tell your story, based on your vacation perfectly right into a
  • treatment for the problem above].
  • During our journey, we [share everything you have achieved as well as the
  • milestones you showed up at based on your past and current efforts].
  • We try to get [describe your mission with regards to your target
  • audience along with what meaning for that brand. You should not hesitate to showcase
  • that you just like a person or brand. Here is your opportunity for connecting with
  • Next step: Don’t underestimate important components inside your design
  • When making your About Us page, make certain to are the following elements:

Your core enterprize model – Sometimes, companies develop their business

models around their very own value propositions. Within the finish, if you are the region later on for x, y and z, proudly showcase your strengths. Consider the value of transparency here. Possibly you provide greater knowledge of materials you source? You may also utilize a specific charity that foretells your audience. Whatever the situation may be, here is your time to shine when you strengthen the requirement for your brand.

Awards and press – The milestones you’ve already showed up at are very telling, simply because they show your audience that you’re serious. For those who have proof that buyers love your work, proudly display it.

Supporting stats and details – Do you know the details or figures you could include to operate a vehicle your mission home? These values may be according to the reason you developed your brand. However, they might also directly reflect your prosperity (i.e., years operating a business, products provided to-date, clients helped to-date, etc.).

What you’re – Remember, your About Us page could be the a place that informs your audience what you’re. Here is your chance to showcase your team with regards to your brand’s culture. Convey a face to each name and offer somewhat blurb about each team member’s role and/or skills.

Images – When folks receive 15 minutes to determine content, two-thirds would rather read a thing that is superbly designed than a thing that is obvious. The reason here’s you’ll need visuals! Not merely will images and videos separate the writing, however, these visuals can offer a “under the surface” think about your company.

A positive approach – If you’re looking to produce more leads, your About Us page will be the method so. Whether or not you need your audience a regular membership for the email list, follow your self on social media, or read your website, it is vital that you provide all relevant links. Let your audience to accomplish everything you intend those to do. This could also support your site’s Internet search engine optimization.

Next step: Look for inspiration

Although your About Us page needs to be unique to you and your brand, it’s highly recommended that you just check out other success companies so that you can utilize their approach. Right here are a handful of websites to check out with regards to excellent formatting, storytelling, and brand essence:

1. Refinery29

2. Bulldog Skincare

3. Marie Forleo

If the all boils lower, although you will be speaking about you and your brand, you typically should have your audience at the rear of your brain. Also, bear in mind that because the brand evolves, do i think the your About Us page.

Never underestimate the effectiveness of your About Us page so when you evolve, improve your story, mission, and accomplishments. Within the finish, Seth Godin mentioned it best, “Marketing isn’t in regards to the products you are making nevertheless the tales you realize.”

Have queries about writing an About Us page? Inquire further inside the comments!

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