Telecom operators must serve customers by eliminating networking issues and developing new technologies. Therefore, business intelligence services offer modern tools to help them understand their customers and identify improvement opportunities. This post discusses the use cases of business intelligence in the telecom industry.
Use Cases of Business Intelligence in the Telecom Industry
1| Revenue Intelligence
Business Intelligence services can discover revenue and profit dynamics by analyzing thousands of metrics. Moreover, they can investigate the variables influencing your quarterly revenue. Consider how the geography and regional literacy rate impact the demand for telecommunication facilities.
Likewise, telecom companies must monitor the profitability of different business activities for remarkable business growth. They can leverage data analytics solutions on BI datasets to find cost optimization opportunities. E.g., insights into how you can minimize the cost of equipment, connectivity, and marketing.
2| Customer Intelligence
Telecom operators serve millions of customers, and gaining customer-level insights helps them facilitate the personalization of telecommunication services.
Consumers also prefer telecom companies that understand their needs and offer products or services that meet customer expectations. Business intelligence services assist operators in extracting valuable behavioral insights from customer databases. As a result, telcos can execute targeted marketing technologies more efficiently.
BI also helps them revise their pricing strategy and launch products by leveraging holistic consumer understanding.
3| Enhanced Customer Service
The quality of customer service can increase or decrease the customers’ perception of your brand. Customer complaints and education often require the human touch, and telecom operators acknowledge this.
Therefore, data analytics solutions uncover improvement insights that enable customer service personnel to provide more empathetic client conversations. For example, you can learn about which complaints keep appearing more often.
Such statistics allow you to standardize the customer interaction protocols for junior and senior representatives. You can also evaluate if you should expand your online support documentation to educate customers. Therefore, they can resolve simple issues using the do-it-yourself (DIY) approach.
5| Optimizations via Network Intelligence
Video streaming requires more bandwidth, while sending a text message only requires a few kilobytes. So, telecom companies must optimize their networks according to the needs of their customers. Doing so also enables them to reduce the system’s workload and maximize its value.
Besides, real-time multiplayer video games and video conferences have become common phenomena. Simultaneously, cybersecurity concerns surrounding privacy and data protection keep increasing each day.
Several tools in business intelligence services can help telecom companies address these problems. You can use BI to identify user patterns concerning data usage and time of the day. Similarly, the BI dashboard visualizations can depict any suspicious activities threatening your IT ecosystem through color-coded risk attribution. E.g., assigning red labels to all unencrypted communication instances.
6| Performance Trends Concerning Products and Services
Prepaid and postpaid customers bring in revenue that telecom companies require. However, telcos must keep giving them something novel and valuable to keep them engaged with your brand. Upgrading your IT infrastructure and facilitating the latest communication protocols are often the most beneficial ideas to increase customer satisfaction and loyalty.
Corporations can utilize data analytics solutions to identify such service innovation. For example, you can offer unique subscription plans during festivals. Telecommunication enterprises might also offer free upgrades to their customers with additional brand collaborations.
You can include a subscription to third-party premium services to increase the value of some of your service packages. Business intelligence services can also guide you in identifying the customers’ favorite brands. Therefore, your collaborations would impress the customers instead of upsetting them.
Conclusion
The tools in the business intelligence services enable the telecom industry to learn more about customers and services. BI datasets help you understand the emotions behind customer complaints. So, you can educate your customer service personnel to interact with more empathy.
Networking and cost optimization are concerned with how you fulfill your customers’ needs. You will witness a high churn rate if you fail to satisfy subscribers. Therefore, you must ensure that your BI partners are dependable professionals who can support your growth efforts.
A leader in data analytics solutions, SG Analytics assists telecom companies in acquiring extensive usage and demand statistics to create data-driven strategies. Contact us today if you require initiative dashboards and thoroughly validated business intelligence to excel in the telecom industry.