Flipkart partners with IIT Delhi for joint research in social commerce

The research will entail research within the fields of social commerce, product recommendations to sellers, resellers and also the consumer product exploration journey.

Walmart backed e-commerce giant Flipkart stated it has signed a memorandum of understanding (MoU) using the Foundation for Innovation and Technology Transfer (FITT), the interface organisation from the Indian Institute of Technology, Delhi (IIT-D) as part of its ongoing Industry-academia collaboration program.

The research will entail research within the fields of social commerce, product reccomendations to sellers, resellers and also the consumer product exploration journey.

As part of the study, Flipkart will offer you research grants and market insights to FITT. This can provide IIT and also the academia active in the partnership an chance to operate carefully with Flipkart on studies targeted at solving relevant technical challenges within the e-commerce domain, the e-tailer stated inside a statement.

Flipkart and FITT may also jointly undertake many other initiatives, including organising workshops, offering conference travel grants and internship and mentorship possibilities. This MoU is really a key to strengthen Flipkart’s academic collaboration program, which it’s been nurturing within the last 5 years.

These collaborations have the purpose of creating industry-focused applied research on probably the most compelling problem statements of internet commerce, that make e-commerce available to more consumers and sellers alike.

Based on a study by Recogn in November 2021, India will probably have 228 million native consumers through social commerce through the finish of 2022, a 45 percent jump in the 2021 users list. This necessitates research and understanding about how exactly the following group of consumers will explore e-commerce through social interaction, as well as find out about user contributions on product recommendations within this journey.

“As a company dedicated to solving for India, we’ve developed numerous industry-first abilities through the years and then push the limitations to create customer delight and make shared value for that ecosystem partners. Within this endeavour, we’re very happy to work with IIT Delhi to co-develop abilities that play a pivotal role in revolutionising the way forward for social commerce. This can offer an chance towards the students, scholars and professors to achieve real-world expertise and make innovative solutions that cause ecosystem development,” Mayur Datar, Chief Data Researcher at Flipkart, stated.

Flipkart stated that it’s vested in lengthy-term growth of universities in India and fostering collaborations through impactful academic research aligned to industry must bring about India-specific solutions. It’s earlier forged several academic partnerships with leading institutes, such as the Indian Institute of Science (IISC), IIIT Hyderabad, IITs, (Kharagpur, Patna, Bombay and Kanpur) and IIMs (Ahmedabad and Kolkata). Flipkart also works together with a couple of foreign universities for example Carnegie Mellon College and also the College of California, North Park

“FITT engages with industry to bolster research translation and understanding transfer for socio-economic empowerment. Within this context, we’re very happy to work with Flipkart, a homegrown e-commerce marketplace to understand more about open innovation possibilities towards creating valuable business solutions for countless customers,” Anil Wali, Md, FITT stated inside a statement.

.Collaborative studies have brought to the introduction of a variety of technologies for example fashion recommendation, query understanding, attribute extraction, demand planning, product categorization, review helpfulness, logistics management (e.g., warehouse storage allocation), fraud recognition, and machine translation. Several research papers happen to be printed consequently in top academic conferences of ML/AI applications for example information retrieval (IR), understanding discovery, data mining and natural language processing (NLP), based on the official statement.

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